Payments & Operations

How to set campaign payout fairly

What workers expect, how to benchmark by method, and why low pay slows your campaign down.

💵FlyerBoard Editorial·5 min read

Pricing your campaign is the hidden lever that controls everything else: how fast workers apply, how clean the proof is, and whether you get repeat applicants on your next campaign. Underprice and you wait. Overprice and you waste budget. Here's how to land the sweet spot.

Workers compare in real time

When a worker opens the campaign feed, your campaign is shown next to every other live job in the area. They compare on three things in order: payout per flyer, brief clarity, and method fit. If your payout is below the others, you get scrolled past in a fraction of a second.

Different methods deserve different rates

Door-to-door takes longer per placement than counter drops. Hand-to-hand requires more skill than posting. Pricing the same rate across every method is the most common mistake new businesses make — workers see it as not understanding the work.

Use the suggested rate as a floor, not a ceiling

FlyerBoard shows you a suggested per-flyer rate when you're creating a campaign. That number reflects local comparable jobs that finished cleanly. Treat it as the minimum you should consider — if your campaign has any urgency, deadline pressure, or premium proof requirements, go above it.

💡Good to Know

A campaign priced 10-15% above the suggested rate typically finishes in half the time and attracts higher-rated workers. The math almost always works out: you save time, get better proof, and avoid the cost of relaunching a stalled campaign.

Add a completion bonus for tight deadlines

If you need a campaign finished in 24 hours, advertise a completion bonus for workers who hit it. A small bonus signals urgency and respect for the worker's time — both are reasons people apply.

Don't haggle in messages

If a worker asks you to bump the rate, the answer is almost always no — but the right answer is to set the right price upfront. Workers who haggle are testing whether you respect the work. Set a fair number from the start and skip the negotiation entirely.

The cost of underpricing

An underpriced campaign sits empty for hours, then attracts only the workers who couldn't get higher-paying jobs. Proof quality drops, rejection rate climbs, and you end up relaunching anyway at a higher rate. The “cheap” campaign costs more in the end every single time.

⚡Important

Fair payout is the cheapest insurance in marketing. It buys you faster turnaround, better proof, and a roster of workers who'll come back for your next campaign.

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Use the suggested rate as a floor, not a ceiling

💡Good to Know

The cost of underpricing

⚡Important

Fair payout is the cheapest insurance in marketing. It buys you faster turnaround, better proof, and a roster of workers who'll come back for your next campaign.