Restaurants and grand openings
New York diners decide on a new restaurant from a flyer surprisingly often — especially in dense residential neighborhoods like the West Village, Astoria, and Park Slope. Distributors hand out menus directly to apartment-building doormen, slip QR-coded flyers under doors in walk-ups, and post on permitted bulletin boards near the subway. A 1,000-flyer launch campaign in a half-mile radius typically runs 2-3 days.

