Field-tested playbooks

The biggest reason a campaign moves slowly isn't pay — it's a vague brief. Workers skip campaigns where they can't picture exactly what success looks like.

• Show, don't describe. A 30-second video walkthrough beats two paragraphs of text.
• Pin the zone tightly. Workers want a clear shape on the map, not “the downtown area”.
• State your method clearly. Door-to-door is different work than counter placement. Pick one.
• Show what good proof looks like. Upload one example photo so there's no ambiguity.
• Mention restrictions up front. “No private property”, “Avoid mailboxes”, “Daylight hours only”.

The method you pick controls who applies, how much you pay, and what conversion looks like. Match it to your goal:

Underpaying is the single fastest way to make a campaign sit unanswered. Workers compare payouts in real time, and they take the work that respects their effort.

• Benchmark against similar campaigns in your zone before publishing.
• Pay more for harder methods. Door-to-door takes longer than counter drops.
• Add a completion bonus for campaigns that need to finish in 24 hours.
• Don't haggle in messages. Set the right price up front and trust the market.

A clear zone means clear proof. The tighter your zone, the easier it is to verify placements and the higher your conversion looks afterward.

• Draw the zone yourself — don't rely on “within 5 miles of X”.
• Avoid zones that span a highway — workers will only cover one side.
• Match zone size to budget. A massive zone with 200 flyers spreads them too thin to matter.
• Split big areas into multiple campaigns so different workers can focus on each.

Rejecting proof costs you time and damages your business rating. Most rejections trace back to instructions that were missing one critical detail.

• Publish during business hours — most workers browse mid-morning and early evening.
• Approve quickly. Slow approvals push workers to the next campaign.
• Leave a rating — it's how good workers find your future campaigns.
• Reuse winning briefs. The campaign that worked once will work again.